Brand identity |
Brunch Boys Food Truck
"Re-imagine contemporary Californian food" is Brunch Boys' goal, and it's
elegant and restaurant-quality menu differentiates them from other food trucks that solely
sell greasy food. In order to create a fun, energetic character while maintaining a simplistic look, we
picked a bright warm accent color with white or light gray background.
Website & Prints
Other fun elements including the icons of different brunch food send a clear
massage of Brunch Boy's speciality in brunch food. Every repeating patterns and
elements are used to remind the audience about the freshness of having a nice warm brunch.
The food are placed in both plates and to-go box to represent the idea of "Restaurant-quality food on the go."