Yan Wong

Brunch Boys

Brand identity | Brunch Boys Food Truck


Food Truck

"Re-imagine contemporary Californian food" is Brunch Boys' goal, and it's elegant and restaurant-quality menu differentiates them from other food trucks that solely sell greasy food. In order to create a fun, energetic character while maintaining a simplistic look, we picked a bright warm accent color with white or light gray background.

Website & Prints

Other fun elements including the icons of different brunch food send a clear massage of Brunch Boy's speciality in brunch food. Every repeating patterns and elements are used to remind the audience about the freshness of having a nice warm brunch.



The food are placed in both plates and to-go box to represent the idea of "Restaurant-quality food on the go."

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I was born in Hong Kong and relocated to California. I enjoy day dreaming and strongly believe in the power of imagination. As a hands-on person, cooking and crafting are some of my hobbies. Shiba Inu is my favourite type of dog. YanWongDog

"What is essential is invisible to the eye."

— Antoine de Saint-Exupery

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